Traffic
Beyond a people counter sensor
Turn physical traffic into business driven decisions. Flame transforms people movement in your spaces into actionable insights that drive performance.
Increase conversion and boost profitability
Track every stage of the funnel — from visits to sales — and act in real time to turn more footfall into measurable results.
Optimize occupancy to improve the experience
Prevent overcrowding, manage visitor flow in real time, and measure the true impact of your promotions with accurate attendance data.
Use traffic insights to drive smarter operations
Segment traffic by zone, detect peak hours, and adjust staffing and schedules to improve efficiency across locations.
Discover all our Features
The Video AI Platform that optimize decisions and maximize your value and sales
People counting
Measure footfall with precision across hours, days, entrances, and areas. Identify which access points contribute most to traffic and uncover behavioral patterns using AI. Predict visitor flows, detect peak hours and days, and compare performance across multiple locations using absolute, relative, and historical data. Maximize the value of your asset and quantify the impact of marketing actions and promotions on visitor volume.
- Line In & Out counting
- Staff exclusion (Tag, app, Exclusion zones, IoT
- Button, Visit duration)
- Loitering & U turns near entrance detection
- Group Counting
- Zones counting
Occupancy
Monitor live occupancy across your spaces and react instantly to crowd levels. Identify trends, anticipate peak times, and automate actions through integration with signage and people counting systems. Stay compliant, improve efficiency and enhance safety across all locations.
- Real-time occupancy monitoring
- Occupancy alerts
- Mobile app monitoring
- Digital signage integration
Street Traffic
Measure external footfall to understand how many people pass by your location and how many actually step inside. Evaluate the impact of your storefront, improve window attraction, and boost capture rates with data that brings the outside into focus.
- Passer-by traffic measurement
- Storefront and window attraction analysis
- Capture rate (from passer-by to visitor conversion)
Demographics
Gain anonymous insights into the gender and age distribution of your visitors. Use this data to personalize experiences, adapt content dynamically and increase conversion through targeted engagement.
- Gender detection
- Age group classification
- Digital signage integration
Conversion
Connect visitor analytics with sales data to reveal your full conversion funnel — from passer-by to purchase. Monitor key metrics like capture rate, conversion rate and average ticket, by location. Compare performance and turn insight into revenue-driving action.
- Sales integration
Conversion funnel analysis - Sales conversion rate tracking
- Capture rate (passer-by to customer)
Vehicle Counting
Track vehicle flow to understand access patterns, optimize parking and logistics, and link car traffic with in-store visits. Ideal for malls, retail parks and large venues aiming to improve efficiency and enhance the overall visitor experience.
- Vehicle count and flow tracking
- Entry and exit pattern analysis
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Discover the power of Flame in just 20 minutes and understand how it can drive better results for your organization
Download Traffic data sheet
The Video AI Platform that optimize decisions and maximize your value and sales
Characteristics
Traffic is engineered to help you understand how people interact with your physical spaces — clearly, intelligently, and in real time.
Agnostic
Flame connects with your existing hardware and data sources — CCTV, people counters, WiFi or POS — ensuring full compatibility and seamless integration.
Scalable
From one site to thousands, Flame scales effortlessly. Manage every location remotely through a single cloud-based platform
Accurate
Proprietary AI delivers precise, consistent analytics and decision-ready data across all environments.
Privacy by design
Flame processes data anonymously and without biometrics, ensuring GDPR compliance and total visitor privacy
WHITEPAPER
Title...... Whitepaper
Flame Analytics is an advanced smart analytics platform designed to support an extensive range of industries and sectors
Trusted by the best brands
Irene Cuadrado
Marketing & Specialty Leasing manager ABC Serrano (Savills)
The data provided by Flame helps us adapt to our clients who are increasingly demanding and to the brands that demand more and more information from us. They want to know who the customers are, when they come, how often they come, how much they spend… Data helps us make better decisions and differentiate ourselves from our competition.
Lucas Madiedo
Digital Transformation Manager - Merlin Properties
Thanks to technology, our network now has a system capable of reporting valuable information about our business activity. Knowledge about the intentions and activity of our customers in our stores is an intangible asset to exponentially increase our profitability.
Jacques Ferrándiz Fuster
Alain Afflelou Web Project Coordinator
Being able to have a secure Wi-Fi connection in any area of the hotels is a way to build trust and the fast and simple connection is an aspect that customers appreciate. Flame allows us to know the tastes and demands of the clients and to hit the mark in our proposals towards them.
Bernat Real
IT Director of Hotels VIVA
Nice to work with Flame analytics as a strategic partner. Reliability to be able to analyze our store performance. Cash Converters Spain is Innovation.
Manuel Fernández
CIO Digital Transformation - Cash Converters
Thank you Flame analytics for joining us in the exciting challenge of offering our visitors a total omnichannel experience!
Vicente Alemany Climent
Innovation & Marketing Coordinator, Retail Asset Services en Cushman & Wakefield
Thanks to Flame we have managed to retain our customers, increase the return on investment (ROI) and improve business performance. It is a very visual tool and very easy to use. For us, knowing the flow of client movements as well as how they behave has been vital.
Luis Simón
Manager of the Plaza Éboli CC
Flame is a very visual platform with which you get an idea of everything that happens in our restaurants. We are having a very positive experience using it. With Flame we don’t just leave it to chance, instead, we focus on specific clients.
José Miguel de Miguel Peña
Manager of Esplore Restaurants in ILUNION
At Pompeii stores we use Flame analytics every day and our experience with the tool is very good.
Carlos Mancebo
Sales & Expansion Director POMPEII BRAND