Customer Journey
Turn Visitor Behavior into Better Experiences
Analyze and improve shopping experiences and customer flow through advanced behavioral insights. Optimize layout, boost engagement and increase conversion through visitor path analysis.
Optimize Store Layouts
Use movement patterns and dwell-time insights to design smarter layouts, position products effectively, and improve traffic flow across your spaces..
Boost Sales Performance
Identify the paths and areas that drive purchases, optimize conversion zones, and make data-backed decisions to increase sales efficiency.
Enhance Experience & Marketing Impact
Understand how visitors interact with campaigns, displays, and content to personalize messages, refine targeting, and create more engaging experiences.
Discover all our Features
The Video AI Platform that optimize decisions and maximize your value and sales
Visitor Flow Maps
Visualize visitor flow patterns to understand how people navigate your space—from entrances to key zones. Use these insights to optimize layouts, streamline traffic, enhancing signage strategies and create frictionless journeys that boost engagement and conversion.
Zone Interaction
Analyze how each zone connects with the others by measuring both incoming and outgoing traffic. Understand which areas attract visitors, which ones generate movement, and how flows transition across your space. Use these insights to optimize layout, improve signage and maximize cross-zone conversion.
Zone Traffic & Dwell Time
Measure how visitors move and how long they stay in each zone to uncover the true dynamics of your space. Identify high-traffic areas, optimize layouts and displays, and understand engagement levels to improve flow, visibility and overall performance.
Zone Conversion
Go beyond traditional sales conversion by measuring performance at the zone level. Connect Flame to your POS to link traffic with transactions, or analyze conversion directly from in-store behavior from visits to the checkout area to interactions with staff.
Heatmaps
Visualize how customers interact with your space through detailed heatmaps that highlight movement density and dwell time. Detect high-traffic areas, optimize underused zones, and make informed decisions to improve store design, product placement, and customer experience.
Queue Analytics
Monitor queues in real time, anticipate service needs and act before issues escalate. Reduce waiting times and prevent visitor drop-off by tracking queue length, occupancy and staffing efficiency — ensuring a smoother checkout experience across all locations.
- Queue occupancy monitoring
- Queue length tracking
- Waiting time measurement
- Real time alerts and digital signage integration
Visit duration
Measure how long visitors stay in your spaces to assess engagement, layout effectiveness and sales potential. Visit duration is a key behavioral signal — track it to optimize product placement, staffing and promotional strategies based on how people actually move and stay.
- Visit duration
- Sales conversion rate correlation
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Discover the power of Flame in just 20 minutes and understand how it can drive better results for your organization
Download Customer Journey data sheet
The Video AI Platform that optimize decisions and maximize your value and sales
Characteristics
Traffic is engineered to help you understand how people interact with your physical spaces — clearly, intelligently, and in real time.
Agnostic
Flame connects with your existing hardware and data sources — CCTV, people counters, WiFi or POS — ensuring full compatibility and seamless integration.
Scalable
From one site to thousands, Flame scales effortlessly. Manage every location remotely through a single cloud-based platform
Accurate
Proprietary AI delivers precise, consistent analytics and decision-ready data across all environments.
Privacy by design
Flame processes data anonymously and without biometrics, ensuring GDPR compliance and total visitor privacy
Trusted by the best brands
Irene Cuadrado
Marketing & Specialty Leasing manager ABC Serrano (Savills)
The data provided by Flame helps us adapt to our clients who are increasingly demanding and to the brands that demand more and more information from us. They want to know who the customers are, when they come, how often they come, how much they spend… Data helps us make better decisions and differentiate ourselves from our competition.
Lucas Madiedo
Digital Transformation Manager - Merlin Properties
Thanks to technology, our network now has a system capable of reporting valuable information about our business activity. Knowledge about the intentions and activity of our customers in our stores is an intangible asset to exponentially increase our profitability.
Jacques Ferrándiz Fuster
Alain Afflelou Web Project Coordinator
Being able to have a secure Wi-Fi connection in any area of the hotels is a way to build trust and the fast and simple connection is an aspect that customers appreciate. Flame allows us to know the tastes and demands of the clients and to hit the mark in our proposals towards them.
Bernat Real
IT Director of Hotels VIVA
Nice to work with Flame analytics as a strategic partner. Reliability to be able to analyze our store performance. Cash Converters Spain is Innovation.
Manuel Fernández
CIO Digital Transformation - Cash Converters
Thank you Flame analytics for joining us in the exciting challenge of offering our visitors a total omnichannel experience!
Vicente Alemany Climent
Innovation & Marketing Coordinator, Retail Asset Services en Cushman & Wakefield
Thanks to Flame we have managed to retain our customers, increase the return on investment (ROI) and improve business performance. It is a very visual tool and very easy to use. For us, knowing the flow of client movements as well as how they behave has been vital.
Luis Simón
Manager of the Plaza Éboli CC
Flame is a very visual platform with which you get an idea of everything that happens in our restaurants. We are having a very positive experience using it. With Flame we don’t just leave it to chance, instead, we focus on specific clients.
José Miguel de Miguel Peña
Manager of Esplore Restaurants in ILUNION
At Pompeii stores we use Flame analytics every day and our experience with the tool is very good.
Carlos Mancebo
Sales & Expansion Director POMPEII BRAND