Decathlon wanted to know and better understand the behavior of its customers: how they interact at its points of sale and how they behave. With this, Decathlon sought to anticipate the demands of the clients in order to offer them a better experience, boost sales and generate loyalty, increasing engagement with the brand.

Thanks to the solution proposed by Flame analytics, Decathlon now has access to a huge volume of information on the behavior of its customers. Information that the company analyze and that is helping Decathlon to improve the strategies.